If you’ve been wondering about whether YOU should try Kindle Select, or KDP Select, let me encourage you – yes, you should!!
When you publish via Kindle Select, you’re agreeing to allow Amazon exclusive distribution rights for your ebook for 90 days. During that 90-day time frame, you have the option to allow free downloads for everyone for up to 5 days. You can use the 5 days all at once (like I did) or you can spread them out.
If you’re like me, you probably want proof that this thing works before you try it yourself. COOL! I did the research for you, on my own book (shameless self-promotion): DIY EPublishing: A Beginner’s Guide to Formatting, Uploading, and Marketing Your Ebook Like a Pro.
Here are the real-world results over the 5-day promotional period:
So, as you can see, I had much better downloads during the week than over the weekend. If I had it to do over again (and I could, if I decide to renew KDP Select for another 90 days), I would break them up and run them during the week. Maybe 2 days here, 2 days there, 1 special day like the day after Christmas…or on Christmas, for that matter.
I have a feeling downloads over the weekend might work better for fiction. People are more likely to choose fiction when they have down-time, vs. non-fiction.
So, why would you allow people to get your book for free? I mean, you’re not planning on retiring with proceeds from your ebook, but it’s worth something, right?
The reason is this: free downloads move your ebook higher in the rankings. People will have a better opportunity to see your book.
Oh – and finally, I used a couple of paid and free sites to promote the free download period. Here are the ones that I used and how much they cost.
- Pixel of Ink – submitted but I don’t think they promoted it – FREE
- Free Kindle Books and Tips – they require reviews of at least 4/5. I didn’t have any reviews yet, but thought I’d at least submit the book. I mean, what are they going to say, no?
- Bargain eBook Hunter – $5 Featured Title Paid Listing
- Kindle Promo – Kindle Book Promoter does 6 tweets per day for 2 days for £10 to a list of 50K+ Twitter followers. Would probably have done even better had I not messed up the purchase link on Tuesday (snap!)
I found the list on this site – they list even more: Media Bistro.
Finally, the way I see it – old-school book publishing spends thousands of dollars to get galleys (pre-publications) into the hands of book reviewers, publicity agents, book bloggers, etc. In contrast, I spent $15 to get my ebook in the hands of 1200+ people – all readers who expressed an interest in the subject matter. How in the world could I have ever done that except for Kindle Select?
What about you? Have I convinced you yet? Have you tried it before & what kind of results did you have? Would love to hear your thoughts – just comment below. Thanks!