If you’re self-published, you probably already know what the secret is. Ready for it? Self-publishing’s dirty little secret is that you might not sell very many books. In fact, you might not sell any books, period.

Wow, that’s a sad, sorry statement, isn’t it? Unfortunately, it’s true, and I don’t hear a lot of people in the self-publishing industry mention this. They’re happy to tell you how much their services will cost, and where your books will be listed, but not how many you might sell.

Here’s the truth: if you’re willing to work at it, your book has a fighting chance. The beauty of digital publishing is that everyone can publish…the drawback is that everyone can publish. The key is to make sure your book can be found.

I’ve compiled several different marketing methods that might work for your book or ebook. Some things (author signing at Barnes & Noble, PR release) are easier done by the publisher. Other things (author central, author blog) are much easier for the author to do. Some things you can only do if you have a print book (author signing). Other marketing methods will work regardless of whether you’re digital-only or if you’re in print and ebook.

Marketing is the critical skill that no one in the publishing industry is addressing. It’s even worse if you’re trying to sell ebooks. Publishers don’t  have the time to address marketing for every book (and expect authors to do a large part of the markting themselves), while authors want to understand but can get caught up in the “if you build it they will come” mentality. The truth is that you might build it, but if no one knows where it is, they can’t find it.

Have you tried these methods? A combination of these methods? What worked & what didn’t? I’d love to hear your feedback.


One thought on “Self-Publishing’s Dirty Little Secret

  • August 28, 2014 at 1:37 pm

    Wonderful ideas for marketing. I’m using a few of them, going to step up my promotion game with your tips. 🙂

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